
Hi, I'm Fruzsi.
I design products, build brands, and draw the bits in between.
I’m a designer working across two disciplines that most people treat as separate: digital product design and brand/graphic design. I’ve been trained formally in both, through a UX/UI-focused Product Design Accelerator, and undergraduate and postgraduate degrees in Illustration and Visual Communication, and have put that dual training into practice as a Founding Designer building a startup's product and its brand from the ground up.
I’m comfortable moving between wireframes and typography, research synthesis and packaging design, without losing rigour in either. I’m currently designing on Wise's Onboarding Squad; and previously built the full product and brand identity for food-tech startup Mabel.
